From Ideas to Execution - Driving Business Growth and Impact

Client: Wecare4uAfrica (NG0) Their problem: Wecare4uAfrica needed to launch its brand and first projects with a strong digital presence but lacked a clear strategy, content plan, and creative team to deliver it across platforms. My Solution: We developed and executed a full communications strategy to launch Wecare4uAfrica with a strong, unified digital presence. Built clear brand messaging, set up digital platforms, and created engaging content to communicate the mission and build anticipation. Designed a launch marketing plan with defined goals, content themes, influencer partnerships, and campaign activities to drive engagement before, during, and after launch. We filled talent gaps by sourcing and directing photographers and content creators to ensure all outut reflected strong storytelling and brand consistency. Crafted a compelling launch narrative based on the founder’s lived experience, using data-driven storytelling to highlight SDG-aligned issues. This approach humanized the brand, deepened audience connection, and positioned Wecare4uAfrica as a trusted voice and solution for underserved children. Results: 100k+ impressions, 20k+ unique engagements, 70% increase in engagements.

Client: Beyond Borders Network (Global Black/African Professional Community) Their problem: Beyond Borders Network was evolving from a study-abroad page into a global, Afro-centric community but lacked the digital strategy, brand messaging, and engagement approach needed to grow its presence and connect with the African diaspora. While running key programs, it also needed to increase visibility and position itself as a trusted community for Black professionals and immigrants. Solution Offered: Led the social media rebranding strategy to reposition Beyond Borders Network as a global, Afro-centric community, shifting perception from a study-abroad platform to a broader support community for Black professionals and immigrants. Developed and executed campaign strategies for flagship programs (Road to Grad School and Dream School Bootcamp), Grew the brand’s social media presence organically, and built a foundation for long-term brand/community engagement through initiatives like the Beyond Borders Podcast. Results: Successfully repositioned the brand, shifting audience perception, 250+ signups & 80+ live program attendees, 10,000+ organic reach

Client: Energy Talent Company Their problem: Energy Talent Company needed to expand its talent pool of mid-senior energy professionals and build stronger brand awareness across social platforms. Additionally, they needed a recruitment marketing strategy to attract high-quality candidates and a scalable content system to stay relevant in the energy industry for brands seeking top talent. Solution: I co-designed and implemented a data-driven recruitment strategy, leveraging referrals, word-of-mouth, job boards and professional communities to attract talent. I also developed a multi-platform social media plan (Instagram, LinkedIn, Facebook, TikTok) to boost brand visibility and drive cohort-based recruitment. I Launched a LinkedIn newsletter, sharing industry trends and community stories to build thought leadership and trust in the energy space. I created a storytelling framework, gathering and publishing member stories to humanize the brand and foster connection. I additionally led monthly learning events and webinars, positioning the community as a hub for professional growth for talents in the energy sector. I collaborated with the programs and HR team to turn feedback into actionable content and marketing strategies. Results: Generated 100+ leads daily, increasing talent pool growth and conversion. grew LinkedIn newsletter to 3,000+ organic subscribers in 3 months, consistently drove 200+ registrations for learning events, boosting community engagement and retention, strengthened Energy Talent Company's positioning as a go-to platform for energy industry talent.